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We help individuals and organisations communicate more effectively with any audience they need to influence or connect with - such as their people, their investors, their industry and the media.
Whether helping a corporation articulate a brand narrative that distinguishes them as different to, and better than, their competition, or equipping a leader to deliver a speech that will be remembered by those who heard it weeks and months later, we work through five simple phases:
1. Defining WHY a client needs to communicate
2. Deciding WHAT they should communicate
3. Identifying WHO their target audiences are
4. Analysing WHICH messages will most effectively deliver the outputs and outcomes they require
5. Individually tailored leadership presentation coaching designed to leverage their natural strengths as communicators
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• Research:
We undertake intensive confidential audits and opinion research to equip our clients with objective intelligence about the strategic, cultural, structural, reputational and competitive dilemmas they face and the perceptions of their internal and external stakeholders towards them.
• Facilitation:
We work alongside leadership teams to help them analyse and evaluate their key issues and challenges and work together to resolve important decisions with clarity and confidence.
• Writing:
We equip individuals and organisations with clear and compelling messages that reflect and articulate their personal and strategic priorities, and resonate powerfully and meaningfully with their target audiences.
• Coaching:
We have extensive expertise in executive coaching. We use filmed footage review to help individuals or groups of potential leaders to critique, understand and improve on their presentation skills.
• Planning and Delivery:
We deliver comprehensive and co-ordinated plans of activity for our clients that support the process of embedding communication campaigns and making them real, relevant and enduring to the people they need to reach.
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Mere Insight is a partnership between Molly Watson and Melissa Brown, supported by a trusted network of specialist sector consultants. We have offices in London, Marlborough and South Wales.
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Molly specialises in working with corporate leaders and organisations to
identify, explore and resolve their strategic communication challenges.
Beyond her work as a perceptive and tenacious researcher, she deploys her
formidable writing skills to deliver material that powerfully and memorably
articulate her clients' key messages. She also offers intensive individual
presentation coaching to ensure these messages are delivered with maximum impact
on the target audience and minimum pain for the messenger concerned.
Molly's clients include Virgin Atlantic, Sony, Shell, Sage, Bank of New York
Mellon, Vodafone and BAe Systems.
After reading Modern History at Oxford university, she began her career as a
market maker in FTSE Options for S.G. Warburg before moving into journalism and
strategic opinion research - roles that have all added to her strengths as a
communications consultant.
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Melissa spent 6 years as Director of Investor Relations for Vodafone Group Plc reporting directly into the Group Chief Executive. Prior to that she was a telecommunications analyst in the City. A rigorous and highly experienced project manager, she specialises in researching all aspects of her clients' brand and corporate narratives and creating and managing any consequent communication plans and activities. Her most recent projects include conducting stakeholder communications audit for a leading property investment group, fund marketing for a private equity business and delivering a complete brand narrative for a hedge fund client.
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